Lucie Edel / Up & Down

Up & Down collection is based on specific construction lines of the rings.
Each piece of jewellery is placed on a piece of coal in order to bring out the matter and the form. From this pictures, we are created a visual that evokes the structure of each ring in a virtual sense.
Jewellery design and several creations
Guidelines for brand identity and visuals art
Graphic design for fashion company and web design
Layouts and graphic creation for fashion brand
Guidelines of business and art collection
Visual created with photography, forms and graphical lines
Brand identity of jewellery designer at Paris
Visual identity and creation for parisian business
Brand identity for parisian jewellery designer composed of a series of photographs with typographic compositions
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