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Hydrating & Shower gel
Hydrating & Shower gel
The challenge of the brand was to launch a range of cosmetics using packaging Tetrapak that doesn’t refer to milk or orange juice cartons.
Each letter of the brand symbolizes an object that evokes body care and the bathroom : the letters « A », « O » and « G » are a bottle of cream, the letter « I » is a shaver, the letter « M » is a towel.
Each product has a specific design that creates a precious and distinguished style.
Each letter of the brand symbolizes an object that evokes body care and the bathroom : the letters « A », « O » and « G » are a bottle of cream, the letter « I » is a shaver, the letter « M » is a towel.
Each product has a specific design that creates a precious and distinguished style.









