ACTIVATE
Graphic Identity :
Logotype - Range colors
Graphic system
Brand for Activate, a physiotherapy and complementary medecine swiss center specializing in the treatment of neurodevelopmental, neurological, cardiovascular and vestibular disorders.
Activate is a Swiss medical center specializing in physiotherapy and complementary medicine. It focuses on the treatment of neurodevelopmental, neurological, cardiovascular, and vestibular disorders. Our agency was responsible for developing a full brand identity that would reflect the center’s values: professionalism, trust, and holistic care.
The client wanted a visual identity that balanced medical seriousness with a welcoming, modern tone. This required deep research into the healthcare sector, its visual codes, and the expectations of patients and professionals alike. We translated these insights into a branding system that is clear, precise, and emotionally resonant.
Our design approach was guided by simplicity and meaning. The logo features concentric shapes that evoke both sound waves and the form of an ear—symbols of communication and listening, which are core to Activate’s practice. This minimalist logo captures the vibrational and therapeutic essence of the brand.
We created a unique logotype that adapts seamlessly across all mediums. Whether it appears on signage, medical reports, or the website, the logo maintains its clarity and strength. The brandmark also scales effectively, providing consistent recognition from small icons to large banners.
The typographic choices play a central role in the brand identity. We selected a clean, humanist sans-serif typeface that promotes readability and warmth. It aligns with Activate’s values: trust, approachability, and medical excellence.
The color scheme is a delicate balance of soft blues, neutral greys, and subtle accents of green. These tones inspire calm, stability, and health—ideal for a medical setting. Color usage is carefully regulated through the brand guidelines to ensure consistency.
In addition to the logo and colors, we developed a full graphic system including icons, layout grids, and imagery guidelines. This system allows the team at Activate to produce consistent visual communication across digital and print formats.
Business cards, appointment reminders, prescription sheets, and clinic signage were all redesigned using the new brand elements. Each item reflects a unified tone, making the brand experience coherent from the first contact to in-person visits.
We defined an art direction for photography that emphasizes real people, natural lighting, and clean medical environments. The result is imagery that feels honest and professional—perfectly aligned with the Activate brand identity.
Working with a healthcare client like Activate meant meeting high standards in clarity, compliance, and emotional resonance. Our professional branding solutions ensured every detail met those requirements—from accessibility in design to multilingual layout options.
Functionality was essential. We made sure the brand identity system supports quick readability, accessibility for all users, and compatibility with medical software and documentation tools. At the same time, aesthetic refinement elevates the center’s image, helping it stand out in a competitive industry.
The new branding was applied across Activate’s website and social platforms. Web design focused on clarity, ease of navigation, and immediate understanding of services. Animations and transitions are subtle, reinforcing a calm and focused user experience.
Whether viewed on desktop, tablet, or mobile, the visual identity remains consistent. Layouts are responsive and optimized for performance, ensuring a professional look on every device.
We developed templates and brand messaging for social media that speak directly to Activate’s audience. Topics include treatment benefits, staff introductions, and patient success stories. All posts reflect the new identity, increasing recognition and engagement.
Branding a medical center presents unique challenges. The design must feel both clinical and warm, precise yet human. We addressed these by combining modern aesthetics with clear messaging. Every design choice was made with patient trust in mind.
The brand had to convey medical credibility while being emotionally accessible. This duality was achieved through design choices that emphasize both structure and softness—geometry and warmth, logic and feeling.
From digital to print, the brand identity had to remain recognizable and adaptable. We created detailed brand guidelines to ensure internal teams and external collaborators can apply the identity correctly across any medium.
Since the launch of the new identity, Activate has reported higher engagement online and improved feedback from patients. The branding helps differentiate them in a market where trust and clarity are critical. It reflects their expertise and holistic approach, creating a lasting impression at every touchpoint.
Patients today expect more than just clinical expertise—they seek brands that feel trustworthy, modern, and aligned with their values. A strong brand identity builds that emotional connection while reinforcing professionalism and credibility. For Activate, it has become a foundational asset in their communication and growth strategy.
The Activate brand identity project illustrates how thoughtful design can transform not just a visual system, but the perception of an entire organization. From strategy to execution, every element supports clarity, care, and distinction. This is branding with purpose—crafted for impact, trust, and long-term value.