Lucie Edel
Jewellery designer - Paris

Up & Down Collection

- Brand identity -
- Logotype -
- Visuals of collection -
- Webdesign -

Up & Down collection is based on specific construction lines.
The identity of collection is based on pictures of rings.
Each piece of jewellery is placed on a piece of coal in order to bring out the matter and the form.
From this pictures, we are created a visual that evokes the structure of each ring in a virtual sense.

- Web development : Dario Spanolo
- Pictures of the rings : Anthony Abi Nader

Presentation of the web identity of a jewelry designer on mobile, tablet and computer
Double-sided business cards with logo for the designer Lucie Edel