Lucie Edel
Jewellery designer - Paris

Up & Down Collection

- Brand identity -
- Logotype -
- Visuals of collection -
- Webdesign -

Up & Down collection is based on specific construction lines.
The identity of collection is based on pictures of rings.
Each piece of jewellery is placed on a piece of coal in order to bring out the matter and the form.
From this pictures, we are created a visual that evokes the structure of each ring in a virtual sense.

- Web development : Dario Spanolo
- Pictures of the rings : Anthony Abi Nader
www.lucie-edel.com

graphic identity and visuals for jewelry presentation
Branding and graphic design to present a jewelry collection
Presentation of the web identity of a jewelry designer on mobile, tablet and computer
Double-sided business cards with logo for the designer Lucie Edel
Jewel presented on a piece of coal on a white background
Graphic composition in black and white for the brand Lucie Edel
On white background, silver ring on coal
Graphic design and branding of jewelry by My Name is Wendy
Photography of a jewel placed on coal
Visual composed of a vector shape and a photograph of a ring
Photograph featuring a ring on black coal
Vector illustration with photography representing a jewel
Photograph of a silver ring placed on a piece of coal
Visual identity for a jewelry collection
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