Adobe MAX 2022
Call of tender

The new approach

- Brand identity -
- Visuals -
- Motion design -

The Adobe Max creative team contacted us to participate in the call of tender regarding the identity of the Adobe Max conference.
Creative concept :
- Create a stylistic visual expression of the MAX logo that transitions from the MAX into the Adobe logo, and tells the story of creative transformation through “layering”.
- Propose 2 different graphic options
- Propose a visual metaphor
- Work on the process of layers in order to express the concept of transformation within the visual creation.
Deliverables :
- Animated identity showing transformation from one logo to the other
- Static imagery of each logo

Motion design - Adobe Max, graphic and typographic composition with colors
Graphic creation of Adobe logotype for Adobe MAX identity
Branding and graphic creation for Adobe Max 2022
Detail of a visual of Adobe Max brand composed of graphic creations and animated project
Creation for Adobe Max identity with colors and graphic forms
Visual created for Adobe MAX branding 2022

Adobe MAX 2022 - Selection of researches

Adobe MAX 2022 - First graphic proposal

Adobe MAX 2022 - Second graphic proposal

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