Adobe MAX 2022
Call of tender
The new approach
- Brand identity -
- Visuals -
- Motion design -
The Adobe Max creative team contacted us to participate in the call of tender regarding the identity of the Adobe Max conference.
Creative concept :
- Create a stylistic visual expression of the MAX logo that transitions from the MAX into the Adobe logo, and tells the story of creative transformation through “layering”.
- Propose 2 different graphic options
- Propose a visual metaphor
- Work on the process of layers in order to express the concept of transformation within the visual creation.
- Animated identity showing transformation from one logo to the other
- Static imagery of each logo
Adobe MAX 2022 - Selection of researches
Adobe MAX 2022 - First graphic proposal
Adobe MAX 2022 - Second graphic proposal